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TWO VETERANS, REDEFINING FITNESS AND SELF-IMPROVEMENT
Our names are Dayton Watts and Jacob Zamora. We’re Army combat veterans. We teamed up to create a business that empowers people to quit the bullshit excuses and achieve their best selves. Our combat experience brings a unique, no-nonsense perspective to personal growth, emphasizing discipline, hard work, and ass-kicking perseverance.
OUR PHILOSOPHY OF NATURAL SELECTION
Embracing the concept of natural selection, we believe in the power of slow, steady progress, continually refining strengths while discarding weaknesses. Our philosophy emphasizes persistence and discipline in the pursuit of success, guiding our clients towards transformative personal evolution.
OUR MISSION - AN EVOLUTION OF
FITNESS AND THOUGHT
We seek to empower individuals to overcome bullshit excuses and hang-ups to master the triple threat of evolution in body, mind, and application. We aim to ignite a relentless pursuit of progress, discipline, and personal growth, churning out bona fide badasses who are equipped to conquer life, seize their dreams, and take no prisoners when it comes to mowing down personal and professional obstacles.
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