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TWO VETERANS, REDEFINING FITNESS AND SELF-IMPROVEMENT

Our names are Dayton Watts and Jacob Zamora. We’re Army combat veterans. We teamed up to create a business that empowers people to quit the bullshit excuses and achieve their best selves. Our combat experience brings a unique, no-nonsense perspective to personal growth, emphasizing discipline, hard work, and ass-kicking perseverance.

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​OUR PHILOSOPHY OF NATURAL SELECTION

Embracing the concept of natural selection, we believe in the power of slow, steady progress, continually refining strengths while discarding weaknesses. Our philosophy emphasizes persistence and discipline in the pursuit of success, guiding our clients towards transformative personal evolution.

WHAT IS THE TRIPLE THREAT OF EVOLUTION?

Embracing the triple threat of evolution involves mastering three interconnected aspects of self-improvement to become the most badass version of yourself.

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BODY

Building physical strength and resilience through consistent exercise and proper nutrition, laying a strong foundation for overall well-being.

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MIND

Cultivating mental fortitude, discipline, and adaptability by constantly learning, embracing challenges, and overcoming self-imposed limitations.

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APPLICATION

Applying the combined strength of body and mind to real-world situations, fostering personal development, skill acquisition, and the pursuit of success in all aspects of life.

Together, the triple threat of evolution creates a powerful synergy, enabling individuals to continually adapt and excel in an ever-changing world. Life’s tough, so get tougher!

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OUR MISSION - AN EVOLUTION OF
FITNESS AND THOUGHT

We seek to empower individuals to overcome bullshit excuses and hang-ups to master the triple threat of evolution in body, mind, and application. We aim to ignite a relentless pursuit of progress, discipline, and personal growth, churning out bona fide badasses who are equipped to conquer life, seize their dreams, and take no prisoners when it comes to mowing down personal and professional obstacles.

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